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This realisation sparked a powerful idea: if I could bring smiles to people's faces through my personal style, why not extend this impact on a larger scale? Thus, the Itura Collection was born, with its core mission of spreading happiness, comfort, and relaxation. The collection celebrates the significance of colours, playfulness, and positive energy in our lives, emphasising their ability to uplift and inspire.

However, the Itura Collection is not solely about fashion; it represents a heartfelt endeavour to make a difference in the lives of those affected by kidney disease. Having experienced firsthand the challenges of raising funds for my mother's treatment, I understand the arduous journey these patients and their families face. The profits generated from the collection will be directed towards supporting these individuals, offering them a glimmer of hope during their darkest times.

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